The new showrooms, christened Maruti Suzuki ARENA, will be tailored towards providing a more modern and technologically advanced experience to auto buyers, the company said.
With Maruti Suzuki ARENA, customers can experience the convenience of booking their cars and even personalizing them via an all-new website.
Maruti Suzuki India announced on Wednesday that the company is transforming its retail network across India by introducing new showrooms, namely "Maruti Suzuki ARENA".
"The effort is to be in sync with ever evolving customer needs and offer them experiences at par with global benchmarks", it said. Maruti Suzuki Arena will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms.
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According to Maruti Suzuki, nearly 75 percent auto buyers today in India research online before deciding to purchase a vehicle. "This is poised to strongly connect with the young and do-it-yourself generation of customers", the company said. Its new Maruti Suzuki Arena showrooms will enable customers to explore the product portfolio through interactive touch screens and electronically personalize the vehicles they want by mixing and matching accessories. In the next three to five years most of the existing dealerships will be converted into ARENA outlets.
The transformation will be done in phases in the next 3-5 years. At Maruti Suzuki ARENA, customers can register on the website and seamlessly start their journey in the showroom by entering their cellphone number on the Navigation Portal. Relationship managers will be equipped with tablets with an app for customers to browse and compare different models and variants.
A Coffee Consultation Area and an Owners' Lounge will set the mood for friendly conversations, he said.
"Besides providing a more comfortable ambience for buyers, key to the new-look dealerships is the digital connectivity offering a seamless experience of the auto going from online to offline at the showroom", an official of India's biggest vehicle maker said here at the launch event.