Parents can sign up to either pre-approve each order via text or email (the default), set a spending limit for each order or to automatically approve all purchases. Teens can also input a reason they need an item.
Amazon (AMZN) now wants teenagers to shop on their own without mom and dad chiming in. This will send parents a message with details of the order. In this case, the parent will receive a notification with an itemized list of the order, and the option remains to cancel it or initiate a refund if it is too late to cancel. Teens will also have access to features like Prime Video and other "select" benefits typically associated with Amazon Prime (like Twitch Prime), meaning they're essentially getting a potential five-year trial run of their own full Prime account.
Amazon is giving teenagers a bit of independence by allowing them to place their own orders under their own login while using their parent (s) Prime subscription.
The set up also aims to encourage teens to use their parents' Prime accounts, if they have them. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, vice president, Amazon Households.
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The new monthly program totals about $65 a year, but Amazon doesn't require a yearlong commitment.
Amazon launched Households in 2015 in order to install more control over the ways people were sharing their Prime accounts with friends and family, and this is an evolution of that move.
That means Amazon would then be tapping into the pocket money teens may have on hand from their part-time jobs, babysitting money, allowances and the like.