Starbucks has unveiled its new design for holiday cups, which encourage do-it-yourself artistry on a design centered on kindness. "We love the idea of everyone making this year's cup their own", said Starbucks's executive creative director Leanne Fremar.
It's officially the most wonderful time of the year!
The 2017 holiday cups arrived in stores Wednesday morning.
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You definitely haven't finished eating your Halloween candy yet, but Starbucks has already released their holiday cup, so it's time to say goodbye to fall and hello to the holidays, we guess. 'Whether it's wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa'.
The season's "cup sleeve" (for hot beverages) is red with an invitation to "Give Good", which is the theme for this year's holiday campaign.
Johnson, who assumed his position in April, has also needed to address gripes from As You Sow, a socially conscious foundation whose outreach to Starbucks has similarly called for greater use of reusable cups and the discontinuation of plastic straws.
"Giving Good can be as small as someone opening the door for you or recognizing the people that enrich your life - your child's teacher, a caregiver, a family friend", said Fremar in the statement. The holiday cups have been released since 1997.