But Twitter said some of its 330 million users found the 140-character limit frustrating, prompting the tech firm to test longer tweets. Twitter says "cramming" is an issue that affects most languages, where certain ideas are unable to be expressed in 140 characters because of the length of some words. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter.
Numerous concerns about 280 characters from Twitter users revolved around bloated timelines and a decline in the UX.
The move follows a trial among a small group of users which started in September in response to criticism that it was not easy enough to tweet.
The users in question - Timrasett and HackneyYT - reportedly worked together to find an exploit that allowed them to send out 35,000 characters of nonsensical letters and numbers, effectively shattering Twitter's existing character limits.
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The increased character limit will happen for users in all languages except for Japanese, Korean and Chinese. "With the expanded character count, this problem was massively reduced - that number dropped to only 1% of Tweets running up against the limit". Those languages can convey twice as much information in less space, so tweets will remain at 140 characters, Twitter said.
Twitter says this often results in lots of time spent editing and, at times, abandoning tweets before sending. It also saw people with the longer character limits have more likes, retweets and mentions, get more followers and spend more time on the platform. The change is rolling out "over the next few hours", a Twitter spokesperson told International Business Times Tuesday afternoon.
Not everyone was using the extra space: Only 5 percent of tweets were longer than 140 characters and just 2 percent went over 190.
"We - and many of you - were concerned that timelines may fill up with 280 character Tweets, and people with the new limit would always use up the whole space", said Rozen. It was a temporary effect and didn't last long.