Sony is believed to be looking at a select group of assets rather than the entire company. Those would include European broadcaster Sky and Star India, the National Geographic and FX cable channels and the company's film studio. 21st Century Fox was carved out as a separate entity from News Corp.in 2013 amid a scandal involving the United Kingdom newspaper division and concerns that the financial challenges of the publishing businesses were dragging down the value of Fox media and entertainment assets.
Comcast, the largest cable provider in the United States, has steadily boosted its content ownership over the years and buying Fox's assets would give it an global distribution footprint and strengthen its position against Disney.
Rupert Murdoch's 21st Century Fox is on the block, and that cable television conglomerate based in Philadelphia is interested, according to multiple reports.
Pivotal Research analyst Brian Wieser remains uncertain as to whether the Murdoch family is seriously entertaining offers. This comes a week after it was reported that Fox and Disney have been in talks for a possible sale.
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"Previously, no-one would have guessed that such a meeting would have ever occurred".
Comcast and Verizon declined comment.
"I think if Time Warner doesn't end up being bought by AT&T - it looks like that's going to get blocked - that would be an interesting combination..." Comcast would also be interested in Fox's regional sports networks, one of the people said last week.
The conversations are at a very early stage, and there's no guarantee that a deal would be finalized, this person said Thursday. Shares of Viacom Inc and CBS Corp also rose more than 2 percent, a sign investors may see then as potential targets. The hive of activity around Fox is fueling a new round of M&A speculation for other media assets, including Viacom's Paramount Pictures and its cable networks.