Johanna Wright, YouTube's vice president of product management, promised tougher application of its user guidelines to remove inappropriate ads targeting families, block inappropriate comments on videos featuring minors and provide further guidance for creators of family-friendly content. The actions of YouTube were being supported as there are several blog posts and forums showing their support to the video platform, some commenting that the vetting must be extended to other areas too.
"We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content", said Mars in a statement. It is in stark contrast to who we are and what we believe.
HP, for one, said in a statement Monday to Variety that it immediately suspended all advertising worldwide on YouTube when it learned that one of its ads "was placed in a awful and inappropriate context".
Speaking with Variety, a spokesperson for HP blasted Google after learning that YouTube had placed a company ad "in a awful and inappropriate context".
Meanwhile, YouTube on Monday was working to fix another disturbing development: YouTube searches that began with "how to have" returned autocomplete results "how to have s*x with your kids" and "how to have s*x kids", according to a report by BuzzFeed News. "We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally".
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It said: "Adidas takes this issue very seriously and were completely unaware that this situation had arisen on YouTube today". "We always insist that our media providers adhere to the most stringent of precautions to ensure our brands do not appear next to inappropriate content". The company announced last week it would expand those efforts to crack down on sexualised or violent content aimed at "family friendly" sections of YouTube.
"We have recently toughened our approach to videos and comments featuring children which may not be illegal, but give cause for concern. We're wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right".
More companies including Diageo, Amazon and eBay are thought to be reviewing their positions too.
A YouTube spokesman told reporters on Friday that the company is working for an urgent resolution of the crisis.