At least not as far as online sales are concerned, with a whopping $6.59 billion spent in United States e-stores on Cyber Monday, compared to "just" $5.03 billion the day after Thanksgiving.
The federation said an estimated 174 million people went shopping over the Thanksgiving holiday, about 10 million more than it had forecast. That doesn't mean more money was spent online. This worry will likely drive more shoppers to pick up gifts in stores during the final days of the season. The National Retail Federation (NRF) said fair weather across much of the nation had helped draw shoppers into stores.
Shoppers on average spent $335.47 over the five-day period, with older millennials spending the most at $419.52 each, according to the NRF survey of 3,242 consumers on November 25-26.
He believes that contradicts the idea that online-only shoppers are the demise of retailing.
Online sales in the United Kingdom on Black Friday were up 11.7 per cent on previous year, ending at £1.4 billion, according to online retail trade body IMRG. Free shipping and the infrastructure needed to operate an e-commerce business on top of a fleet of stores are expensive for traditional retailers. "At the end of the day, a sale is a sale is a sale, whether it happens in-store or online", he said.
The results validate the investment that retailers are making in e-commerce and that pure-play online retailers are making by opening stores, Shay said. The firm measures 80 percent of online transactions from 100 major US retailers.
The gap in the trade group's data only seemed to accentuate the strength of this year's online sales, which totalled $6.59 billion on Cyber Monday alone, according to Adobe. For the first time in the U.S., Cyber Monday mobile revenue has broken the $2 billion barrier, according to Adobe Digital Insights.
Commerce marketing firm Criteo said that 40 % of Black Friday online purchases were made on mobile phones, up from 29 % from past year.
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The holiday season can represent 20 to 40 percent of annual sales for many retailers. "Internet is where the growth is".
Cyber Monday, the Monday after the Thanksgiving, is expected to rake in 6.6 billion dollars in online sales, making it the biggest USA online shopping day in history, said the report.
"We find that Black Friday shoppers are actually more active on their phones than shoppers during typical days", Sutton says.
Store-based retailers have staked their ground, too, and have made sure they have inventory in the right place this year, Accenture's Standish said.
Retail research firm ShopperTrak said on Saturday that store traffic fell 1.6 percent on Thanksgiving and Black Friday compared to past year.
And the number of Australian retailers getting in on the action is only set to grow. The biggest spenders of the weekend were millennials ages 25 to 34, who spent $419.52 on average, according to NRF.
The federation's Shay said retailers have many more planned promotions they've been working on all year. Meantime, more than 58 million people only shopped online, and over 51 million individuals just stuck to stores, NRF said. Prosper Insights & Analytics conducted the survey with NRF.