YouTube, the Google-owned video service with 1.5 billion monthly visitors, is testings "Reels" for content creators who have more than 10,000 subscribers on the platform, per a company blog post. The new feature, called "Reels" has been launched to give creators a much easier way to connect with their followers on the platform.
Reels appears to act more as an add-on feature to a creator's main channel, similar to the social-media-style features in the Community tab that YouTube launched a year ago for select creators.
YouTube, in a blog post, announces its latest updates on Community and towards the end mentions about Reels.
Reels is YouTube's spin on Stories. YouTube will be calling it "Reels", and the feature will be exclusive to YouTube Community launched last September for creators.
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YouTube's team is also adding features such as linking to YouTube videos and YouTube-y stickers to enhance the community-centric experience on the video streaming site.
TechCrunch reports Reels will be given their own tab, which will be separate from the creator's main list of video's. Community features, which are now available to channels with more than 10,000 subscribers, let creators share pictures, text, GIFs, polls and other content with their audiences.
However, YouTube's Reels don't expire after 24 hours, and can be kept forever or organized into folders for different events and projects. However, according to TechCrunch, to make a Reel, you shoot "a few quick mobile videos of up to 30 seconds each", then you can fancy them up with filters, music, and text, and after that, you can pick a Reel to add them to - whether that be a new one or existing one. Currently, Reels is being tested in a small group of the creators and the company hasn't revealed any date for its final roll out. Fan can also now get notification of new posts. Now the most engaged viewers will see Community posts in their Home feed regardless of being subscribed to the channel or not.