A decade ago, Apple's iPhone helped make a music-tech star out of Shazam, the app that, nearly like magic, could identify a song just by hearing a few seconds of it.
According to TechCrunch, the deal will be signed anytime now, and the official announcement can be heard on Monday.
In the tech and music worlds, speculation has proliferated on the possible motives for Apple to buy the company, especially as the technology behind the app's song-identification is reportedly easy to replicate nowadays. Many sources say that the amount may even be more than the reported $400 million. (Spotify does the same thing.) Apple may want to pull that whole process into Apple Music.
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Stay tuned for updates. The user can fire up the app to know about the song they are listening.
Reports of Apple's interest in Shazam surfaced on the same day that Apple announced that longtime executive Jony Ive will resume day-to-day management of the company's design team.
Shazam has crossed 1 billion downloads in September 2016, which will eventually benefit Apple.
The deal could allow Apple to integrate a popular consumer feature directly into its iPhones at a time when Apple's innovation crown is under threat from Google and Samsung. Since Apple's AR interests have been anything but a secret, both the companies' interests are aligned. Also, Apple can shut the service of the app if this happens then other streaming apps like Google Play Music, Spotify and others will face a significant loss of user diversion from Shazam.