We don't know how much T-Mobile will charge, how many channels they'll have, if they plan to utilize this Layer3 TV box technology or not, and if they'll force you into a bundle, even though they just joked about cable bundles. T-Mobile CEO John Legere railed against bundles, "clunky" technologies, closed systems, and bad customer service.
The moves come as competitors seek ways to provide content to win over customers in a saturated mobile market, and after the No. 3 USA wireless carrier and No. 4 rival Sprint Corp ended merger talks last month.
The next Uncarrier move for T-Mobile is a move into the streaming TV space. The company will create a "variety of offers", some low cost, its executives said on a conference call with reporters. The channels are also high definition.
While T-Mobile will not rule out original content, it will not be a focus to start, Chief Operating Officer Mike Sievert said.
T-Mobile has billed the service as a breakthrough for people who "love their TV, but they hate their TV providers".
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The company made a new video announcing the news where T-Mobile CEO John Legere described the decision as the next best step for the company, especially since the general dissatisfaction customers have felt with traditional cable TV offerings.
Competitors sold off on the news, with AT&T Inc. This service is a hybrid between traditional cable service and over-the-top services like Sling TV.
T-Mobile's Binge On service already offers unlimited streaming to select video services.
T-Mobile shares rose 0.5 percent to close at $63.83.