Pop-up ads, auto-play video ads with sound, prestitial ads with countdowns and large sticky ads have all been identified as falling below the Better Ads Standard on desktops.
Google will launch the Chrome browser's built-in ad-blocking service February 15 next year, the company said in a developer page update on Tuesday.
Two firefighters injured on Thomas Fire
Pilots from the US National Guard joined efforts to tackle the ongoing Thomas wildfire in California on Wednesday, December 13. In the coming days, the focus will remain on protecting Santa Barbara, Montecito and Summerland, where threats still remain.
The goal seems to be for Google to cut back on users' use of third-party ad blockers that ban all ads outright.
Ads are the biggest source of Google's revenue, so it was a little surprising to see the search giant announce that Chrome, its homegrown web browser, would stop showing certain kinds web ads in early 2018. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback". Yesterday, the coalition announced the Better Ads Experience Program, which provides guidelines for companies using the Better Ads Standards to improve users' experience with online ads. However, for websites that have just one of such intrusive ads, it will be blocking all the ads on that site even if all its other ads meet the standard. Yes, Google has finally added an ad-blocker in Chrome that will be cracking down on annoying ads that ruin our web experience. Sites that do not resolve these issues within 30 days of being reported will have all ads blocked by Chrome, which will hopefully encourage online publishers to maintain a high standard of accessibility in choosing which types of ads they display.
Of course, Google is a very influential company, and if they start taking membership of the CBA into account as an important SEO signal then it is likely that the vast majority of companies will fall in line with CBA guidance.