The ability to compare your face to famous works of art, however, is a new feature. The find-your-art-lookalike feature has been available since mid-December, but the app has rocketed to viral status as more users shared their matches on Facebook, Twitter and Instagram over the holiday weekend, in a mix of implausible, absurd and "spot-on" comparisons. However, using a can allow you to access to the selfie matching feature in India. However, do not open the app immediately after downloading.
The Google Arts & Culture app is part of the Google Cultural Institute, which provides information about artists, scientists and historical figures from 1,000 institutions worldwide. The general public eventually found it over the Christmas period, eventually driving the application to the top of both Google Play and Apple's App Store.
It's spawned think pieces and revealed Renoir or Degas dopplegangers for a slew of your friends, so you've also probably downloaded the app yourself, only to scroll in a desperate search for the feature.
But before this troubling 21st century invention is inevitably turned against us, some of us are having a little fun with it. Case in point: The Google Arts and Culture app, which now sits atop download charts because of a function that allows users to find their doppelgangers in the collections of the world's great art museums. Tap "get started", and you'll be guided through the process. Users can now take a selfie and the app will match the person with museum portraits that look the most like them.
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Forget yesterday's news. Get what you need today in this early-morning email. And so I began! Me too. Couldn't find the face matching thing? It then shows the selfie and the art doppelganger side by side.
You can tell the app is analyzing your face because of the various colored lines animating all over the screen, and because it's gone black and white.
Who do you look like the most?
Celebrities are getting in on the fun as well. So much so that it became the most downloaded free app on the Apple App Store in the United States, according to app analytics tracker App Annie. We're hopeful this Google is just refining this experiment before it launches across the country - but the fine art selfie craze could be over before everyone has access.