Under the new standards, Google will remove advertising from a "significant" number of YouTube channels, 99 percent of which generated less than $100 from ads in the a year ago, in response to advertisers that felt they have been underwriting inappropriate material.
Until recently, there has been no real control as to which videos the companies can place their advertisements on based on the videos' actual content, resulting in the placement of otherwise wholesome product endorsements and government ads to videos with inappropriate content such as extremist videos or those that display highly sensitive issues such as suicide.
In the wake of the Logan Paul's suicide forest incident, YouTube announced that it is raising the subscriber and view bar for advertiser approval and channel monetization.
Starting Feb. 20, videomakers will need to attract users watching a total of at least 4,000 hours of their clips within the preceding 12 months and notch 1,000 followers.
Should the Spurs target Kemba Walker before the trade deadline?
While I am sure that any Laker fan would be overjoyed to acquire Walker, it still would leave a lot unanswered for the Lakers. I doubt the Philadelphia 76ers pull the trigger, but there's reason to believe they should.
Further, YouTube is announcing that it will introduce new procedures to vet the videos that are part of its premium advertising tier, Google Preferred.
BNers, what are your thoughts on this new policy? The new floor, however, is a good decision. "This is a pragmatic way to eliminate the likelihood of an advertiser running somewhere they really don't want to be". YouTube will use a number of signals (primarily views and view velocity) to help prioritize these videos for manual review - so popular videos will get reviewed more quickly than long-tail videos that don't accrue many views. But small channels will be cut out and viral video creators can no longer make quick profits from a hot clip. According to the platform, the change will allow for fewer competition amongst creators applying to have their content monetized, as the rules are created to restrict the number of those eligible for advertising on their channel. Companies like Jukin Media could reach out to the owners of clips going viral with the short-term value of helping them quickly flip the appropriate monetization levers to capitalize on the sudden influx of views. Pewdiepie, the YouTuber with the most subscribers on the platform, came under fire early previous year for jokes many saw as anti-Semitic.
Whom will these changes affect most significantly? "It's easy for people to forget that monetization on YouTube is a privilege, not a right", Patrick says.