Essentially, when you search for something from one of the providers, you'll be greeted by a horizontal list of stories that you can tap on.
"On mobile devices, users browse lots of articles, but engage with few in-depth", said Rudy Galfi, who is heading the drive at Google.
Google Inc.is expanding the capabilities of its open-source Accelerated Mobile Pages framework that's created to make mobile web pages more interactive and faster to load.
United Kingdom threatens to cut off aid cash to charities
She added that Oxfam staff had come forward with concerns about the recruitment and vetting of workers involved in the scandal. But the charity said it had publicly announced an investigation into the allegations when they surfaced in 2011.
Google is planning to support "AMP for email" in Gmail later this year.
While the amp-carousel component allows displaying of multiple similar pieces of content along the horizontal axis, the amp-form extension allows the usage of forms and input fields in an AMP document. To try it out, search for one of the participating publishers (e.g., CNN or Washington Post) within g.co/ampstories using a mobile browser.
Google's emphasis on fast-loading web content is nothing new. Google says that "at a later point, Google plans to bring AMP stories to more products across Google, and expand the ways they appear in Google Search". For interested publishers, you can check out how to develop AMP Stories here.
First, let's look at the upside, as Google presents it. Content publishers will need to create content specifically for this format and can not just rehash their normal stories. Google is introducing a feature for publishers through which they can share pictures, videos in its search engine.
At the moment, the AMP email software has been designed specifically for companies that use email marketing to reach out to customers, but the capabilities are expected to be expanded in the coming months. "It swings the doors open to create visually interesting stories".