Non-professional drivers are effectively barred from offering taxi services, so apps like Uber have to link riders with existing taxi fleets. "It's clear to me that we need to come in with partnership in mind, and in particular a partnership with the taxi industry here, which actually has a very, very strong product", Khosrowshahi said, according to Bloomberg.
The intelligent ride hailing service is due to launch in the spring, the report adds, but it is not clear if Japan is being used as a test market before launching a similar service in the US or elsewhere in the world. Uber says its business now serves more than 15 trillion trips per day, globally.
In January, SoftBank became the largest single shareholder in Uber.
Sony aims to launch the new venture in spring alongside a new payment service. After Japan, Khosrowshahi is scheduled to visit India, where Uber is competing against local ride-hailing start-up Ola. Khosrowshahi pushed back against that notion in an interview he gave at Davos, saying the company would be "leaning forward" to expand.
The services developed will be offered to all platforms available to taxi operators that wish to participate across Japan.
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Uber's CEO said Japan's taxi utilization rate is 30 percent, while Uber's is more than 50 percent.
Toyota Motor has said it will take a stake in taxi-hailing service JapanTaxi, set up by Japan's largest taxi firm, Nihon Kotsu. By combining Uber's brand, technology, along with demand from tourists and partnerships with the taxi industry, he said the result would be a "win-win" for Uber and the taxi industry.
Uber stops Morocco service from 23rd of February, in efforts to bring the business in to the local regulators' line for assisting ride hailing based on its app. That's a turnaround from previous boss Travis Kalanick who largely left the country in the hands of a country manager.