The Genesis Essentia concept, unveiled at the New York Auto Show, is exactly what Genesis needs to stand out. Going by the latest line of Genesis conceptual studies, the Essentia Concept is indeed unique from others and previews several design elements that could be made available in the Hyundai's luxury division's future vehicles.
Hyundai's luxury-arm, Genesis, reveals its futuristic all-electric grand tourer at the NY motor show. The old GM Motorama events focused on the leading edge of design and tech with insanely futuristic concepts and prototypes. Even more, Genesis Essentia concept's design was made by a renown designer and Genesis Essentia is powered by a 100$ electric engine.
"We understand our obligation as a luxury vehicle manufacturer to create objects of desire, sparking passion and inspiration by emphasizing culture while exceeding expectations in terms of technology and connectivity", said Manfred Fitzgerald, global head of the Genesis brand, on Thursday.
"The Genesis Essentia concept defines our vision for an electric Gran Turismo that integrates Athletic Elegance and Genesis DNA as defining parameters", said Executive Vice President Luc Donckerwolke, Head of Genesis Design. Indeed, images of the car's interior reveal a playful blend of textures and materials. The information in the cluster includes only what is necessary for driving.
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The Genesis Essentia incorporates a highly modern cockpit, reminiscent of racing cockpit racing and, of course, like any good supercar, the butterfly doors are part of it. Its look is heavily inspired by classic grand tourers of yesteryear, with a long bonnet, double bubble roof and taught rear. The battery pack is contained within the car's center tunnel inside an L-shape structure. This allows Genesis Essentia to achieve the super-low, 50-inch roofline and spacious, GT-style cabin.
Genesis introduces on the new Essentia an array of features it calls Disconnectivity. The technology housed in Essentia surpasses the industry standard, focusing on the connection between the vehicle and its environment in the near future. Employing vehicle-to-vehicle communications, the system also keeps the driver informed about upcoming road conditions and helps avoid delays such as traffic congestion.
The Essentia Concept also demonstrates new uses for machine learning technology.
The vehicle is also notable for its incorporation of biometric technology. The auto also integrates a banking feature which lets its drivers easily make payments while on the road.