Despite their age restrictions, social media platforms like Facebook and Twitter continue to attract the attention of under-13s-a recent Ofcom study, for one, found that half of United Kingdom children under the age of 13 have social media profiles-and Disney has taken note.
Twitter unveiled a slate of live streaming and original programs at the company's NewFronts presentation Monday night, coupled with new video advertising services for brands on the platform.
Twitter is adding more content to its streaming lineup today with the announcement of a new deal that it has inked with Disney. With ESPN, Disney is giving Twitter the keys to do its spin on SportsCenter Live with a mix of sports-related news and insights available through Twitter's "Moments" tab. Separately, ESPN's fantasy sports podcast, Fantasy Focus Live, will be livestreamed daily and its hosts will interact with Twitter users.
This effort from Twitter to create more video entertainment may go some way towards chipping away at YouTube's dominant position, but it remains to be seen how well the new shows will be received.
The number of daily video views doubled over the past year, and associated ad revenue is starting to pick up with more than half of sales now coming from video ads. The channel has been working closely with Twitter since 2007.
Israel after provoking Iran through attacks on Syria
The Syrian government dispatched reinforcements to nearby government-held areas prior to the attack. It said the missiles hit a military base late Sunday , in an assault that bore Israel's hallmarks.
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Twitter's shares leapt 4.5pc after the Disney deal was announced, benefiting in part from the high performance of the record-setting box-office debut of Avengers: Infinity War the previous weekend. The show is expected to cover the remainder of the competition's schedule to the championship in August.
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Matthew Derella, Twitter global vice president of Revenue and Content Partnership described the move as a "huge step forward" in expanding the social network's video content. The original series designed for brands is expected to launch with eight original series.