Snapchat is one of the most popular social media networks in the world, with many people - especially young users - ditching apps like Facebook in favor of Snaps.
Not a fan of Snapchat's redesign? Snapchat recently confirmed a test that brings Stories from friends into the Discover tab, creating less of (but not completely bridging) the separation between brands and friends.
The self-destructing messages service is now rolling out a new design to iOS users, undoing at least a few of the contentious changes it introduced with its previous redesign.
Snap is now rolling out an update to iOS users with some pretty significant changes in tow.
The move isn't exactly like the original Snapchat - those Stories are on the same page, but not inside the same stream.
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Due to te massive backlash regarding the Snapchat redesign, the company has yielded and is adjusting features to make it more user-friendly while still trying to retain some of the UI changes that they were aiming for in the first place. Friends stories are listed at the top with subscriptions below with a "for you" explore page at the bottom showing celebrities and news outlets the app think a user would enjoy.
Along with seasonality, Snap CEO Evan Spiegel attributed the poor performance to Snapchat's recent redesign, which separated content from a user's friends and professional publishers.
Just a few months after the last refresh, the Snapchat app is once again getting a facelift.
Further, market research company YouGov reported that many 18 to 34-year-olds had a negative impression of the app following the changes, marking a steep decline from the months prior.
But even this latest compromise does not appear to have appeased all the app's users, with many taking to social media to vent at yet another change.