With such a huge platform, the company is now trying to capitalize on it.
In a world which is increasingly mobile, it may be a smart move by Instagram to cater to the unique characteristics of mobile devices in order to take on a behemoth such as YouTube, though it remains to be seen if the strategy pays off.
Instagram reached two major milestones today.
Facebook acquired Instagram in April 2012 for a combination of cash and stock worth some $1 billion at the time. Since our launch in 2010, we've watched with amazement as the community has flourished and grown. For now, if you want to check the app out, you can download it via the app widget below or from APK Mirror.
The Facebook-owned social network on Wednesday announced IGTV, a new long-form video platform that will allow certain users to post videos up to an hour long. Accounts with a large following will be able to post hour-long videos. IGTV is different in a few ways.
He added that IGTV is "built for how you actually use your phone, so videos are full screen and vertical".
Instagram has long struggled with the one-minute video limit. "What we watch is changing too".
When users open the app, IGTV starts playing immediately.
IGTV will soon be integrated into Instagram, with new IGTV bubbles appearing on the profiles of people you follow.
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The Bayern Munich keeper said the team must once again find that strong mentality that made them world champions in Brazil four years ago.
As you watch, you can like videos, leave a comment, and follow others.
Systrom further explains, "Also like TV, IGTV has channels". But, in IGTV, the creators are the channels.
Instagram has already made itself the go-to destination for carefully staged photos and short videos that show off people living their best lives.
The app is aimed at what Instagram calls "creators", but anyone can create and upload their own videos.
Instagram's IGTV is ultimately going to be a direct competitor to YouTube, but the company is also targeting Snapchat's Discover.
IGTV is rolling out globally to Android and iOS over the next few weeks. Instead, everyone on the platform will be able to make use of IGTV to view and make vertical videos.
Business-wise, the move makes ideal sense.
Instagram's rapid growth is showing no signs of slowing, as it revealed it has hit 1 billion monthly users, and unveiled plans to expand into long-form videos.
Citing 2017 data from Emarketer, Instagram noted that "these days, people are watching less TV and more digital video".