Some people who were now subscribed to the Basic, Standard and Premium plans were unaffected.
Wallets at the ready - Netflix could be about to introduce a new more expensively priced subscription tier that offers the best of the streaming service's features, but at the expense of those already paying top dollar. To continue streaming on four devices, you'll need to upgrade to the Ultra plan. More expensive Ultra planNetflix now offers three streaming tiers.
In Europe, the Ultra plan is expected to cost €16.99 a month, which is roughly $20. The existing plans are: Basic (€7.99), Standard (€10.99) and Premium (€13.99).
In the wake of being named the number one choice for TV viewing, Netflix has been testing out a new payment option.
"We continuously test new things at Netflix and these tests typically vary in length of time. Not everyone will see this test and we may not ever offer the specific price points or features included in this test".
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Netflix confirmed to CNET it was testing the new tier, stating it is looking at different price points and features to understand how consumers value the service. That's €3 more than what's being offered to some Italian users.
Leaked promotional material details the new Ultra plan. And those on the Standard tier found their access limited to just the one device at a time, down from two. The ever-expanding company, which is now led by CEO Reed Hastings, has 125 million memberships in 190 countries.
Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available.
In October 2017, Netflix announced some price increases to plans in Ireland, seeing the Standard and Premium plans go up by €1 and €2, respectively.
Netflix is testing a higher price "Ultra" plan that will sit above the current Premium plan.